Squier By Fender
Today, most people recognize Squier as the low-cost, affordable option to parent company Fender. Yet that is not the begining of the Squier story. Orignally established by V.C. Squier in 1890 as an american manufacturer of violins. V.C. Squier realized that the violin market was extremely limited in Battle Creek, Michigan. In order to expand his business, he created a process to create quality violin strings that could be sold at an affordable price for students and professional musicians.
As the market emerged for electric guitar strings, Squier shifted production to include strings for these new instruments. Striking a deal with Leo Fender, Squier became the sole provider of electric guitar strings in 1963. In 1965, Fender acquired the Squier name and processes for creating strings for electric instruments, and rebranded them under the Fender brand. Which was the end of Squier as it was know in the industry.
Fast forward to 1982 where Fender resurrected the brand name, using it to represent their low cost versions of Fender Stratocasters and Telecasters. Throughout the next few decades, Fender continued to use the Squier brand to rival competitors in the entry level market with low prices and designs based off the Fender Flagship Models.
Today, Squier has outgrown their "cheap alternative" reputation and is really putting out some great affordable guitars and basses. Still based upon the Fender models, Squire offers classic vibe and vintage modified styles along with artist series guitars and basses that are great instruments for gigging professionals and beginngers alike. As they say at Squier, "Stop Dreaming, Start Playing"
Why Buy from Bailey Brothers
Not many music stores can match Bailey Brother's dedication to customer service, product knowledge, and competitive pricing! If you are in the market for a New or Used Squier Guitar, you owe it to yourself to give us a call. One of our Guitar Sales Professionals will be glad to answer any and all of your questions regarding the purchase of a new guitar!